Privacy Policy

Thank you for visiting shop.bayfc.com. Your privacy is respected and very important to us. To better protect your privacy, Legends Global Merchandise (“we”) provide this notice explaining our online information practices, including the collection and use of information at shop.bayfc.com (the “site”).

We have recently updated our Privacy Statement with an effective date of January 1, 2020.


California Privacy Rights

 In certain circumstances, California law entitles California residents to request, up to two times each year, the resident’s specific details about the resident’s personal information that we have collected, used, and disclosed over the past 12 months and/or a copy of the resident’s personal information. These details include:

  1. the categories of personal information we have collected about the resident;
  2. the categories of sources from which the personal information is collected;
  3. the business or commercial purpose for collecting personal information;
  4. the categories of third parties with whom we share personal information; and
  5. the specific pieces of personal information we have collected about the resident. 

In addition to the details described in this Privacy Policy, we collect the following categories of personal information: identifiers/contact Information, transactional information, Internet or other electronic network activity information, geolocation information, and inferences drawn from the above. We disclose the following categories of personal information: identifiers/contact Information, transactional information, Internet or other electronic network activity information, geolocation information, and inferences drawn from the above. If you are a California resident and would like to receive such information, please contact us at dataprivacy@legends.net or 888-590-0006. We will respond to your request within 45 days of receipt of your request, unless we need additional time, in which case we will let you know. 

The resident also has a right to request the deletion of personal information that we hold on the resident. Please contact us at dataprivacy@legends.net or 888-590-0006 for this right. However, this right does not apply where we need to retain the personal information in order to do any of the following:

  1. provide goods or services to the consumer;
  2. detect or resolve issues security or functionality-related issues;
  3. comply with the law;
  4. conduct research in the public interest;
  5. safeguard the right to free speech; and
  6. carry out any actions for internal purposes that the resident might reasonably expect. 

In accordance with applicable law, we will not discriminate against the resident for exercising any California privacy rights.


PERSONAL INFORMATION WE COLLECT

When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
  • “Google Analytics”, a service which transmits traffic data to Google servers in the United States. Google Analytics does not identify users or associate your IP address with any other data held by Google.  We use reports provided by Google Analytics to help us understand website traffic and webpage usage.
  • “Privy”, a service which requests an email address from users to join our email marketing list. This information is stored in our marketing database to send marketing emails from the site. It also tracks interactions with the site for marketing campaigns and advertisement placement purposes.
  • “Criteo”, a service which collects data and uses it for retargeting purposes. The data that Criteo collects includes, websites browsed by the users, aggregated technical information related to the browser and device of the user, time stamp, Criteo Cookie, truncated IP address, and hashed email address.  This data is pseudonymized using state-of-the-art data hashing algorithms to ensure that no directly identifying information is willingly stored in plain form, such as name, surname or email address.  Since the data collected is pseudonymous, it is non-directly identifiable.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect to fulfill any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • communicate with you regarding your order and/or inquiries;
  • screen orders for potential risk or fraud; and
  • provide you with information or advertising relating to our products or services, when in line with the preferences you have shared with us.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).


SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We use Privy to allow users to join our email marketing lists.  You can read more about how Privy uses your Personal Information here: https://privy.com/privacy-policy/

We use Criteo to collect data that is used for retargeting.  You can read more about how Privy uses your Personal Information here: https://www.criteo.com/privacy/

We share your Personal Information with Bay FC® to inform them of your purchase.  You can read more about how Bay FC uses your Personal Information at https://bayfc.com/privacy-policy/

Finally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

NOTE: The owner of the site, Legends Global Merchandise, does not sell your personal information to any other companies. Personal information is strictly used to process orders, market Legends Global Merchandise products and programs to you, and enhance your visiting, and shopping experiences while at the site.


BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info.


DO NOT TRACK

Please note that we do not alter the site’s data collection and use practices when we see a Do Not Track signal from your browser.


YOUR RIGHTS

You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, if you are a European resident, please note that your information will be transferred outside of Europe, including to Canada and the United States.


DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


OUR COMMITMENT TO SECURITY

We have put in place appropriate physical, electronic, and managerial procedures to help prevent unauthorized access, maintain data security, and correctly use the information we collect online.


OWNERSHIP

The site and its contents are owned by Legends Global Merchandise Reproduction by any means is prohibited. 


CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us using the details provided below:

Legends Global Merchandise
Attn: Customer Service
7900 Rockville Road
Indianapolis, Indiana 46214
(317) 243-2000
bayfcstore@lgmretail.com